Student Affairs

40+ Tips to Increase Survey Responses

Duration: 1 hour
Facilitator: Dr. Joseph D. Levy
Price: $50.00

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Survey fatigue exists. Poor survey design and administration practices contribute to survey fatigue, in addition to being their own detriments. There are a host of considerations and practices for staff to employ which can make survey practice more intentional, collaborative, and effective. In addition to instrument design, aspects such as student engagement methods, faculty and staff partnership, use of results, and investment of resources can all contribute to earning more survey response rates. It may be overwhelming to consider all of these elements if you were not aware of them before, just as those aware may not be sure where or how to start.

This session will share 40+ actionable and practical tips which can increase survey response rates. Information is grouped into categories to help direct focus and consideration for application. Common issues and possible benefits are presented for each tip within a given category. In addition to Q&A, participants will be engaged in discussions and activities related to the feasibility and prioritization of tips for action at their institution.


  • Overview survey problems
  • Explanation and exploration of 40+ tips among the following categories:
    • Intentional Design
    • Survey Invitations
    • Student Engagement
    • Engaging Faculty and Staff
    • Using the Results
    • Investing Resources
  • Reflection activity to personalize application of the material
  • Conclusion/Q&A

Learning Outcomes:

After attending, participants will be able to:

  1. Identify common challenges associated with surveying students
  2. Describe at least two tips to improve surveying as an assessment practice
  3. List at least two considerations for student engagement to increase survey response rates
  4. Summarize how use of assessment results can yield benefits for future surveying
  5. Explain how they can prioritize these shared tips to be applied in their assessment or survey work at their institution.

Who should attend:

Any student affairs professional creating surveys, using survey data, or considering surveying methodology.


Dr. Joseph D. Levy, serves as the Executive Director of Assessment and Accreditation at National Louis University in Chicago, IL. Joe earned an MS in Student Affairs in Higher Education from Colorado State University and his Ed.D. in Higher Education Leadership from National Louis University, with his dissertation focused on using Self-Determination Theory to understand behavior associated with assessment use of results. Experienced with multiple institutional types’ assessment efforts, Joe is a member of the Student Affairs Assessment Leaders (SAAL) Board of Directors, leads the Applying and Leading Assessment in Student Affairs open course, and is an endorsed speaker for the National Institute of Learning Outcomes Assessment (NILOA).

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