Student Affairs

Another Survey?!? Alternative Assessment Data Collection Methods

Duration: 1 hour
Facilitator: Angela Yancik Baldasare, Jen Meyers Pickard, and Linda Scheu
Price: $50.00

Add to Cart


Are "assessment" and "survey" synonyms in your mind? This session will dispel the myth that to conduct a credible assessment, you must have students complete a lengthy survey by familiarizing you with a number of alternatives to surveys. We will also demonstrate how multi-faceted or mixed-method approaches to assessment can give dimension to our assessment results. Specifically, six alternative data collection methods will be described: document review, existing data, interviews, focus groups, observations, and one-minute assessments. The strengths and challenges of each method will be discussed and real-life examples of how these methods have been implemented in functional areas across a division of student affairs using will be shared.


  • Describe several alternatives to surveys for conducting assessment in Student Affairs
  • Identify the advantages and disadvantages of different data collection methods
  • Be provided with real-life examples of alternative data collection methods from functional areas across a division of student affairs


Any student affairs professional interested in expanding their assessment repertoire beyond the standard survey.


Angela Yancik Baldasare is the Director of Assessment and Research and an Assistant Professor of Public Health at the University of Arizona. Together with her Assessment and Research unit colleagues, Angela works to assess priority issues for the Vice President of Student Affairs, and provides consultation and training on assessment, evaluation, and research efforts throughout the division. Having formerly served as the director of a large non-profit research and evaluation organization, Angela has overseen the evaluation of more than 150 programs in education and public health fields, nationally and internationally, and has designed and implemented data collection systems to measure the impact of diverse programs, policies, and practices. Angela earned her Ph.D. in sociology from the University of Arizona in 2000 and was an Assistant Professor of Sociology at the University of Dayton from 2000-2003.

Jen Meyers Pickard is an Assessment and Research Specialist in Student Affairs Assessment and Research at the University of Arizona. In conjunction with her unit colleagues, Jen currently works to increase assessment skills and abilities of division personnel via training, consulting, and collaboration with student affairs units on the design, coordination, and implementation of assessment plans and activities. With over 12 years of higher education experience in academic advising, orientation, parent programs, assessment, and research, Jen serves in leadership roles on the ACPA Commission for Assessment and Evaluation and the NASPA Parent and Family Relations Knowledge Community and is an active member of the NASPA Assessment, Evaluation, and Research Knowledge Community. Jen has a B.S. in psychology from Bowling Green State University and both a M.A. and Ph.D. in College Student Personnel from the University of Maryland.

Linda Scheu is the Assistant Director in Residence Life at the University of Arizona. She has 9 years experience in evaluation and assessment and 6 years experience in training, program planning, and development. Her work has spanned the higher education, behavioral health, public health, as well as international development fields. Well versed in qualitative and quantitative data collection, use, management, and analysis she is keen on using mixed methods wherever possible to help inform program planning and implementation, as well as elucidate outcomes. Linda holds a B.S. from Cornell University, and M.S. in Agricultural and Resource Economics and an M.P.H both from the University of Arizona.

Add to Cart