Student Affairs

Digital Content Specialist


Northeast Wisconsin Technical College

Green Bay, WI United States

LOCATION:  Green Bay

STANDARD HOURS:  40 hours per week. Typical hours Monday - Friday 8:00 am -5:00 pm; Flexibility required to include other evening and/or weekend hours, as necessary.

SALARY RANGE: $58,916 - $63,499.11 per year

*Salaries/Wages for all finalists (internal and external) will be based upon education, experiences, current wages, and internal equity. 

Required online application available on website:

We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design, and deliver solutions. We value the ability to serve students from a broad range of cultural heritages, socioeconomic backgrounds, genders, abilities, and orientations. Therefore, we seek applicants who demonstrate they understand the benefits of diversity in a higher education community. Consideration will be given to equity-minded individuals committed to collaborating with faculty, staff, administration, students, and community partners who are also committed to closing equity gaps.  You belong here.  See why you will love working at NWTC


The Digital Content Specialist collaborates with the Marketing Communications team to develop and share the NWTC brand message through internal and external messaging platforms and digital channels. This position involves initiating and managing the research and writing of digital content and stories shared on behalf of the College, as well as building relationships and fostering a dialogue with faculty, staff, and students.


Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the functions identified in the job description.

Essential Functions Statement(s)

  • Manage all official NWTC social media channels
    • Collaborate with the Marketing Communications team on content strategy and development
    • Actively monitor, engage and build follower base on all platforms
    • Write content, research, edit, and manage photo/video content
    • Implement best practices for writing, designing and delivering content based on channel
    • Track and report performance metrics
  • Develop regular social media reports to monitor engagement, growth, and campaign performance.
  • Manage paid social media advertising on multiple platforms, including budget management, ad copy, campaign setup, and performance analysis.
  • Proactively plan and develop content to amplify NWTC messages and stories; cultivate content sources from within the College. Identify storytelling opportunities and help others develop and tell stories in alignment with the NWTC narrative, image, and brand.
  • Manage digital and social media assets (including routine website maintenance); compile and analyze relevant metrics based on established strategic goals.
  • Assist the senior content writer with writing development and execution as needed.
  • Align content with College’s strategic priorities creating cohesive content experiences, including messaging, voice, and tone across the customer journey and relevant to multiple cultural environments.
  • Produce and share content and stories through multiple channels such as, but not limited to, blogs, podcasts, social media, etc.
  • Stay current with digital trends, digital consumer behavior, and best practices in higher ed marketing.
  • Manage and execute marketing emails in alignment with strategic marketing plan, including content development, tracking performance, and reporting.


Education: Bachelor’s degree in communications, Marketing, English, Journalism, or related field.  Associate’s degree and relevant working experience will be considered.

Experience: A minimum of two years related experience in writing role with preference in higher education, non-profits, or service-related industry.

Required Skills:  Strong written and oral communication skills are required.

 **An equivalent combination of education and experience may be considered.

Cultural Competence: Demonstrated commitment to diversity, equity, and inclusion and sensitivity to and understanding of a diverse community of college students, faculty, and staff.

*NWTC welcomes candidates who currently possess the desired skills and experience and are committed to learning and growing. 

Computer Skills

Microsoft Office Suite, photo and video editing software, and social media management systems.

Must hold a valid driver’s license and be insurable under the District’s standard insurance policy terms.


Expect to work some evening and weekend hours and to be on call to respond to social media and reputation issues outside the College’s work hours to meet customer needs.

NWTC does not discriminate on the basis of political affiliation, age, race, creed, marital status, color, religion, sex (including sexual orientation, gender identity, and gender expression), national origin, disability, veteran status, genetic testing or other applicable legislated categories, (“each a protected class”). Inquiries regarding the College’s nondiscrimination policies may be directed to the Vice President for Diversity, Equity, and Inclusion at (920) 498-6826 or


  • Start Date: No Start Date
  • Education: Bachelor's Degree Required
  • Work Experience: 2 - 4 years
  • Part/Full Time: Full-Time

Contact / Additional Information

Apply at