Towson University (TU) has earned distinction as both a top 100 public university and one of the nation's great colleges to work for. Located north of Baltimore, TU currently enrolls over 19,000 students and is the second-largest university in the prestigious University System of Maryland.  Towson University fosters a climate that is grounded in respect and supports the intellectual and personal growth of the entire university community.

The Associate Director of Marketing and Communications for Student Health and Well-Being (SHAW) serves as the strategic and creative leader for marketing and communications across Campus Recreation, the Health Center, Counseling Services, and Health Promotion and Prevention Education. The position leads the development and implementation of an integrated communications strategy that strengthens SHAW's brand and storytelling, increases student awareness of and participation in programs, services, and activities that promote healthy behaviors and well-being, and advances a campus-wide culture of holistic well-being.

The successful candidate will be an innovative marketing and communications leader with experience in brand strategy, creative direction, organizational storytelling, and student talent development who can lead an integrated communications function supporting multiple departments.

Description

Marketing Strategy and Communications Leadership

• Develop, execute, and evaluate an integrated, multi-channel marketing and communications strategy that promotes SHAW's four core areas (Campus Recreation, Health Center, Counseling Services, and Health Promotion & Prevention Education) while building a cohesive SHAW brand across campus.
• Serve as a strategic communications partner to SHAW leadership by developing executive presentations, strategic reports, leadership messages, crisis communications, talking points, and other organizational communications.
• Direct SHAW's brand strategy, digital presence, web assets, and social media channels in alignment with university and divisional brand standards.
• Lead storytelling and communications campaigns that elevate SHAW's contributions to student success, demonstrate program and service impact, and encourage student participation in activities and behaviors that support well-being.
• Represent SHAW on divisional and university-wide marketing and communications committees; partner with University Marketing and Communications and other campus partners to coordinate efforts, leverage institutional resources, and amplify campaign reach.
• Manage the SHAW marketing and communications budget, including student employment and graduate assistant payroll; oversee student timekeeping and payroll processes; oversee procurement; and coordinate external vendor and freelance relationships.
•  Serve as a member of the SHAW Leadership Team, contributing marketing and communications expertise to strategic planning, decision-making, and implementation of SHAW priorities.
• Perform other duties as assigned.

Creative Services and Student Marketing Operations

• Lead SHAW's centralized student marketing operation, providing creative direction, quality assurance, and technical oversight across graphic design, photography, video, social media, and digital production.
• Recruit, hire, train, supervise, mentor, and evaluate graduate assistants and undergraduate student employees; develop partnerships with relevant academic programs, including Marketing, Mass Communication, and Graphic Design, to strengthen recruitment pipelines and provide high-impact student employment and professional development opportunities.
• Develop a tiered student leadership structure, utilizing graduate assistants and experienced student employees as appropriate to support day-to-day workflow coordination, project tracking, peer mentoring, and continuity of operations as students transition from their roles.
• Provide professional review of student-produced content to ensure quality, accessibility, message effectiveness, and alignment with university, divisional, and SHAW brand standards.
• Allocate student creative resources across SHAW based on departmental needs, strategic priorities, project volume, deadlines, and available capacity, providing dedicated or specialized support where operational needs warrant.

Marketing Operations, Workflow and Analytics

• Establish and refine centralized project intake, prioritization, and routing systems to efficiently allocate work across student staff, templates, self-service tools, University Marketing and Communications, and external vendors.
• Develop and maintain shared design templates, brand resources, and content calendars to reduce redundant work and streamline recurring departmental requests.
• Oversee analytics for web, social media, and marketing campaigns; use performance data to refine strategy, strengthen engagement, and assess marketing effectiveness.
• Partner with SHAW departments to anticipate recurring marketing needs, establish appropriate planning timelines, and identify opportunities for advance production, batching, and reuse of existing assets.
• Monitor request volume, team capacity, project turnaround times, and other operational metrics to inform resource allocation and staffing decisions and provide periodic reports on marketing outcomes to SHAW leadership.

The work schedule for this position may include evenings and weekends as needed.

Telework may be available for this position up to two days per week following the completion of 90 days of service in good standing.

Qualifications

 Required Qualifications:

• Bachelor’s degree in marketing, Communications, Public Relations, Graphic Design, Mass Communication, or a closely related field.
• Five years of professional experience in marketing, communications, creative services, or a related field.
• Two years of experience leading or supervising others, which may include professional staff, project teams, student employees, interns, graduate assistants, or freelancers.
• Demonstrated experience creating, directing, or managing content across at least two communication channels, such as digital/social media, print, web, email, or multimedia.

Preferred Qualifications:

• Master's degree in marketing, communications, public relations, higher education, business, or a related field.
• Proficiency in web development, social medica and workflow management tools (e.g. Adobe Creative Suite (Photoshop, Illustrator, InDesign), Hootsuite, Trello, Monday.com) or equivalent project management tools
• Experience in marketing or communications within higher education, student affairs, public health, healthcare, wellness, or another mission-driven environment.
• Experience leading a centralized or high-volume marketing or creative operation, including project intake, prioritization, and resource allocation.
• Experience developing strategic communications for senior leaders and/or building structured student employees, interns, or professional development programs.

Requirements

• Start Date: 10/7/2026 - Approximate
• Education: Master's Degree Preferred
• Work Experience: 5 - 7 years
• Part/Full Time: Full-Time

Contact / Additional Information

To apply: https://towson.taleo.net/careersection/ex/jobdetail.ftl?job=260000N1

Targeted hiring range is $80,000-$85,000 and full university benefits that include 22 days of annual leave, up to 17 holidays, personal and sick days; excellent health, life, and retirement plans; and tuition remission. To learn more about our benefits, please click here. TU also offers a variety of great perks and discounts, which can be found here.

For consideration, please submit a cover letter and resume with your online application. This position will be open for a minimum of 14 days.