Associate Director for HRL Content Operations

University of North Carolina at Charlotte

Charlotte, NC United States

POSITION ANNOUNCEMENT

UNC Charlotte is North Carolina’s urban research university and is in one of America’s fastest growing and most diverse cities. It leverages its location in the state’s largest and most dynamic city to offer internationally competitive programs of research and creative activity, exemplary undergraduate, graduate, and professional programs, and impactful community engagement initiatives. UNC Charlotte is the third largest institution within the University of North Carolina system with an enrollment of over 29,000 students. UNC Charlotte is also the fastest growing institution in the UNC System, comprising seven academic colleges offering 171 undergraduate majors in 77 programs leading to Bachelor's degrees, 65 Master's degrees, and 24 Doctoral degrees. UNC Charlotte is proud to have 3,545 passionate and committed faculty and staff members and more than 120,000 living alumni.

The Division of Student Affairs is the 3^rd largest of 9 divisions at UNC Charlotte with over 500 employees and 20 departments. Nearly 6,000 students live on campus with another 7,800 living within walking distance of campus. There are a range of programs and services that support students’ physical and mental wellbeing, introduce them to campus life and Niner Nation and develop skills and competencies that employers desire. The staff work to create inclusive student-centered learning environments where students excel academically and develop personally into their best selves.

Summary of Responsibilities: The Associate Director for HRL Content Operations leads and coordinates content alignment for all department media in support of ongoing housing operations, including housing application cycles; residence hall move-in and move-out; facility service and disruption updates; and residence hall programs and events. Critical responsibilities include, but are not limited to, the planning and coordination of marketing campaigns, advertising, social media, web content management, creative services, video, copywriting/editing, and assessment of content programs. This position is responsible for building positive working relationships with University Communications, Student Affairs Marketing and Communications, as well as other campus partners, to ensure HRL services, programs, and events are situated in the appropriate media channels to support student success. The Associate Director is the primary lead for Housing and Residence Life’s marketing and communication efforts, including related crisis management communication activities.

DUTIES AND RESPONSIBILITIES

Lead and oversee the development and execution of Housing and Residence Life (HRL) content strategy aligned with departmental, divisional, and university priorities
Plan, coordinate, and implement marketing campaigns across print, digital, web, social media, and video platforms
Serve as the primary lead for HRL communications, including crisis and emergency messaging
Develop, write, and edit clear, concise, and engaging content for internal and external audiences in alignment with AP style and university branding standards
Manage multiple projects simultaneously, including establishing timelines, tracking deliverables, and ensuring deadlines are met
Create and manage content calendars and workflows for marketing and communications initiatives
Coordinate design and production of promotional materials and collaborate with vendors for printing and branded merchandise
Maintain and update web content, including pages, images, and navigation
Lead social media strategy and execution across platforms such as Instagram, Facebook, YouTube, and emerging channels
Coordinate photography and videography efforts, including scripting and storyboard development for video content
Build and maintain collaborative relationships with University Communications, Student Affairs Marketing, and other campus partners
Consult and advise departmental stakeholders on marketing strategies and communication approaches
Assess the effectiveness of content strategies using metrics, feedback, and best practices, and implement continuous improvements
Train and guide staff on communication tools, marketing technologies, and best practices

QUALIFICATIONS

The minimum qualifications are below:

Graduation from a four-year college or university with a major in a closely related field and
Five years of progressive experience that provides the knowledge, skills, and abilities needed in the area of assignment; or
An equivalent combination of training and experience.
Five years of experience using Adobe Creative Suite.

Preferred Education, Knowledge, Skills and Experience:

Master’s degree in communications, marketing, higher education, or a related field
Three years of demonstrated leadership experience in marketing and communications within a higher education setting.
Demonstrated experience leading comprehensive marketing and communication strategies
Strong knowledge of branding, editorial standards (including AP style), and digital content strategy
Experience managing social media platforms, web content, and digital campaigns
Proficiency with Adobe Creative Cloud (Illustrator, InDesign, Photoshop)
Experience with video production, photography coordination, and storytelling through multimedia
Familiarity with project management tools and content management systems
Ability to analyze data and metrics to assess the effectiveness of communication strategies
Strong interpersonal skills with the ability to consult and advise senior leaders and campus partners

The successful candidate will demonstrate their understanding of and ability to advance UNC Charlotte's mission, vision, and guiding commitments (www.strategicplan.charlotte.edu), as well as the goals articulated in the UNC System's strategic plan (www.northcarolina.edu/impact/strategic-plan).

Interested applicants must apply online @ https://jobs.charlotte.edu/postings/70058

If you have additional questions, please contact our Human Resource Department:

Application screening by the search committee will begin September 21, 2026.

Anticipated start month is October 2026.

The University of North Carolina at Charlotte is an equal opportunity employer and does not discriminate against employees or applicants for employment based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, physical or mental disability, veteran status, or any other protected status. In keeping with this commitment, UNC Charlotte ensures that persons of any background are invited, included, and treated equally in the terms and conditions of employment. All applicants are subject to a criminal background check

Requirements

Start Date: 10/1/2026 - Approximate
Education: Bachelor's Degree Required
Work Experience: 4 - 6 years
Part/Full Time: Full-Time

Contact / Additional Information

Interested applicants must apply online @ https://jobs.charlotte.edu/postings/70058

If you have additional questions, please contact our Human Resource Department: