University of North Carolina at Charlotte
Charlotte, NC United StatesPOSITION ANNOUNCEMENT
Associate Director for Marketing
Student Affairs Marketing and Communications
UNC Charlotte is North Carolina’s urban research university and is in one of America’s fastest growing and most diverse cities. It leverages its location in the state’s largest and most dynamic city to offer internationally competitive programs of research and creative activity, exemplary undergraduate, graduate, and professional programs, and impactful community engagement initiatives. UNC Charlotte is the third largest institution within the University of North Carolina system with an enrollment of over 29,000 students. UNC Charlotte is also the fastest growing institution in the UNC System, comprising seven academic colleges offering 171 undergraduate majors in 77 programs leading to Bachelor's degrees, 65 Master's degrees, and 24 Doctoral degrees. UNC Charlotte is proud to have 3,545 passionate and committed faculty and staff members and more than 120,000 living alumni.
The Division of Student Affairs is the 3rd largest of 9 divisions at UNC Charlotte with more than 500 employees and 20 departments. Nearly 6,000 students live on campus with another 7,800 living within walking distance of campus. There are a range of programs and services that support students’ physical and mental wellbeing, introduce them to campus life and Niner Nation and develop skills and competencies that employers desire. The staff work to create inclusive student-centered learning environments where students excel academically and develop personally into their best selves.
DUTIES AND RESPONSIBILITIES
The Division of Student Affairs advances the mission of the University by creating student-centered learning environments focused on collective well-being where students discover a sense of belonging, excel academically, and develop into their best selves. It encompasses five main units with more than 20 unique departments dedicated to student support, student engagement, strategic success initiatives, housing and residence life, and health and wellbeing. More at studentaffairs.charlotte.edu.
Student Affairs Marketing and Communications (SAMC) provides marketing, communication, and creative services in collaboration with our divisional and campus partners to engage the University community and promote student success. More at sa-marketing@charlotte.edu.
The SAMC Associate Director of Marketing leads and supports division-wide marketing-related activities for Student Affairs. The position directly supervises two full-time marketing direct reports and supports a team of skilled marketing and communications professionals.
Key Responsibilities:
- Leads, develops, and executes strategic marketing and communications initiatives to advance the facilities, programs, services, and events of Student Affairs.
- Plans and executes creative campaigns, including the development of clear and concise content across editorial, print, digital, web, photography, and video platforms.
- Supervises two full-time assistant directors of marketing and indirectly supports two full-time positions (social media and marketing), plus student employees as needed.
- Develops and maintains divisional marketing guidelines, templates, and toolkits to promote consistency, accessibility, and brand alignment across all Student Affairs units.
- Facilitates workshops, training sessions, and one-on-one coaching to build staff capacity in areas such as content creation, emerging technologies, social media management, accessibility standards, project management, email communication platforms, and brand Minimum Education/Experience compliance.
- Advises, develops, and executes strategy and content for social media. Coordinates the production of print and digital creative assets with in-house staff designers.
- Manages multiple projects in a deadline-driven environment. Aligns activities with University branding standards and AP Style. Assists in the development and implementation of assessment plans.
- Conducts recruitment, hiring, onboarding, training, performance evaluations, and other supervisory responsibilities in accordance with University and state HR policies.
- Participates in division and campus committees to help support the broader University’s commitment to student success.
QUALIFICATIONS
Minimum Education/Experience
Bachelor’s degree in a discipline related to the area of assignment; and five (5) years of relevant experience; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.
Preferred Education, Knowledge, Skills and Experience
Four-year degree in marketing, communications, journalism, or related field. Master’s degree preferred, but not required. 5+ years of professional marketing and/or communications experience that includes supervising full-time direct reports.
The successful candidate will demonstrate:
- Excellent project management skills, is organized and self-motivated, and is able to manage multiple projects in a deadline-driven environment.
- Experience with professional social media content creation and delivery, web content management, and video.
- Excellent writing and proofreading skills with applied knowledge of AP Style.
- Experience working in a University setting and marketing programs and services to a college student audience.
- Commitment to customer service, teamwork, and student success.
Interested applicants must apply online @ https://jobs.charlotte.edu/postings/69037
If you have additional questions, please contact our search committee chair: Benjamin Moten
Associate Director for Creative Services
Student Affairs Marketing and Communications
704-687-0816
Application screening by the search committee will begin July 21, 2026.
Anticipated start date is August 1, 2026.
The University of North Carolina at Charlotte is an equal opportunity employer and does not discriminate against employees or applicants for employment based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, physical or mental disability, veteran status, or any other protected status. In keeping with this commitment, UNC Charlotte ensures that persons of any background are invited, included, and treated equally in the terms and conditions of employment. All applicants are subject to a criminal
Requirements
- Start Date: 8/3/2026 - Approximate
- Education: Bachelor's Degree Required
- Work Experience: 4 - 6 years
- Part/Full Time: Full-Time
Contact / Additional Information
Interested applicants must apply online @ https://jobs.charlotte.edu/postings/69037
If you have additional questions, please contact our search committee chair: Benjamin Moten
Associate Director for Creative Services
Student Affairs Marketing and Communications
704-687-0816