The Senior Associate Director of Enrollment Marketing coordinates the development, execution, and optimization of strategic marketing and communications initiatives designed to support undergraduate enrollment goals. Working in close partnership with the Admissions team, this position drives prospective student outreach, engagement, and awareness through compelling, audience-centered messaging and integrated marketing campaigns.

The Senior Associate Director collaborates across the institution to create and deliver content and creative assets that resonate with diverse student populations and stakeholders. Utilizing a multi-channel approach, the role oversees communications across email, print, social media, SMS/text messaging, and emerging platforms to enhance the prospective student experience and strengthen the institution's brand.

This is a 12-month, full-time, on-campus, exempt position.

Expected salary range: $70,000 to $75,000 when annualized, commensurate with experience. The College also offers a comprehensive benefits package, including health insurance, retirement contributions, and generous paid time off.

Position responsibilities include:

• Manage the enrollment communications flow and execution for prospective and incoming students, including inquiries, applicants, admitted students, and yield campaigns for first-year, transfer, student-athlete, and international populations through Slate CRM.
• Partner with enrollment services agencies and campus stakeholders to develop integrated, data-informed marketing campaigns and recruitment strategies that support enrollment goals.
• Develop and deploy targeted communications and marketing content across email, SMS, web, social media, print, and through partner platforms.
• Support student search, lead generation, audience segmentation, and outreach initiatives designed to expand and diversify the prospect pipeline.
• Collaborate with institutional marketing to ensure brand consistency across enrollment communications, advertising, web content, and recruitment materials.
• Manage admissions marketing collateral, enrollment-focused digital content, and communications supporting recruitment events and programs.
• Monitor campaign performance and enrollment marketing metrics.
• Serve as the primary liaison to enrollment marketing vendors and external partners.
• Other duties as assigned and/or required.

Preparation, Training, and Experience:

• Bachelor's degree in marketing, communications or a related field required.
• Minimum of 3-5 years related experience, preferably in higher education.
• Demonstrated knowledge of enrollment marketing strategies and current communication trends across social media, web, email, and print.
• Exceptional written and verbal communication skills, with the ability to develop compelling content for prospective students, families, and other key audiences.
• Experience with CRM platforms and marketing automation tools; proficiency with Slate CRM is preferred.
• Strong organizational, project management, and analytical skills, with the ability to manage multiple priorities, evaluate campaign performance, and use data to inform decision-making.
• Proven ability to collaborate effectively with diverse stakeholders and work successfully in a fast-paced environment.
• Willingness to work occasional evenings and weekends.

Requirements

• Start Date: 8/3/2026 - Approximate
• Education: Bachelor's Degree Required
• Work Experience: 3 - 5 years
• Part/Full Time: Full-Time

Contact / Additional Information

To apply, go to Dean College Job Posting: Senior Associate Director of Enrollment Marketing.