Student Affairs

Social Media Manager/Assistant Director, Social Media

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Santa Clara University

Santa Clara, CA United States

Job Description

Santa Clara University is a comprehensive Jesuit, Catholic university located in California's Silicon Valley, offering its 8,800 students' rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master's, Ph.D., and law degrees.

Distinguished by its high student-retention rate, and ranked 54th nationally by U.S. News and World Report, Santa Clara University is California's oldest operating institution of higher-education. The university is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.

University Relations, composed of Development, Alumni Relations, University Marketing and Communications, and University Protocol and Events, builds Santa Clara University's excellence and character by strengthening relations with alumni, parents, and friends of the university, raising public awareness, and increasing private philanthropy, which supports the university's growth and reputation.

 

Primary Purpose of Position

University Marketing and Communications is tasked with strategically sharing Santa Clara University stories throughout popular media, increasing the university's visibility, enhancing its reputation, and demonstrating its unique value among our key audiences.

Reporting to the Director, Social and Emerging Strategy, the Social Media Manager/Assistant Director, Social Media, supports the university's strategic plan and marketing and communications objectives by creating compelling content for various social media channels. This position is a full-time professional marketing position responsible for content development, idea generation and execution to increase the university's visibility, enhance its reputation and demonstrate its unique value among SCU's key audiences. This is a key role in formulating marketing strategy, driving digital engagement through elevated audience and user experiences and also supports crisis communication efforts.

The level of the position - Social Media Manager or Assistant Director, Social Media will depend on the experience of the individual selected and specific goals will be assigned based on the agreed upon level.

 

Essential Duties and Responsibilities

Assistant Director, Social Media

  • Manage the implementation of Social Media campaigns and strategies which include but are not limited to: research, campaign and content creation, execution, monitoring and reporting.
  • Build and manage SCU's social media profiles and presence on Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, and other social media platforms as they are added on.
  • Plan, create and implement shareable content appropriate for specific networks to spread SCU's brand, content and links.
  • Use social media to drive awareness of and attention to events, speeches and other SCU activities and initiatives.
  • Develop and drive marketing differentiation and strengthen our brand. Understand audience targeting in focusing messages and tactics to adapt to who we are trying to reach and our call to action.
  • Facilitate communications and efforts with the SCU social media council, a group of 100+campus partners. Taking a key role in planning quarterly meetings, elevating social media skill sets across campus and developing training resources, topics and best practices for social media takeovers.
  • Engage in regular social promotions and campaigns and track their success, ranging from webcasts, livestreamed events, Twitter chats, to Instagram Story takeovers. Advance University Relations' objectives through compelling social media campaigns, such as Day of Giving and Grand Reunion.
  • Serve as technical director for live broadcasts including asset management, switching, graphic operation, and web stream encoding operation.
  • Stay current with social media trends and tools - includes attending networking and educational events, watching livestreams and webcasts, reading blogs, and listening to podcasts.
  • Back-up administrator for enterprise-grade social media management software platform with 40+ licensed users.
  • Seek out problems and experiment with the best approach to solve them and get solutions implemented.
  • Work collaboratively and use focus and discretion in a high-pressure, fast-paced, deadline-driven, team-oriented environment.
  • On-call for crises response as needed including being on point for social listening as needed for sensitive issues and communications.
  • Other duties as assigned.

Social Media Manager

  • Assist implementation of Social Media campaigns and strategies which include but are not limited to: research, campaign and content creation, execution, monitoring and reporting.
  • Help build and manage SCU's social media profiles and presence on Facebook, Twitter, Instagram, Linkedin, YouTube, Snapchat, and other social media platforms as they are added on.
  • Plan, create and implement shareable content appropriate for specific networks to spread SCU's brand, content and links.
  • Use social media to drive awareness of and attention to events, speeches and other SCU activities and initiatives.
  • Use advanced knowledge of SCU's institutional voice to drive marketing differentiation and strengthen our brand. Understand audience targeting in focusing messages and tactics to adapt to who we are trying to reach and our call to action.
  • Assist in facilitating communications and efforts with the SCU social media council, a group of 100+campus partners. Taking a key role in planning quarterly meetings, elevating social media skill sets across campus and developing training resources, topics and best practices for social media takeovers.
  • Engage in regular social promotions and campaigns and track their success, ranging from webcasts, livestreamed events, Twitter chats, to Instagram Story takeovers. Advance University Relations' objectives through compelling social media campaigns, such as Day of Giving and Grand Reunion.
  • Serve as technical director for live broadcasts including asset management, switching, graphic operation, and web stream encoding operation. Stay current with social media trends and tools - includes attending networking and educational events, watching livestreams and webcasts, reading blogs, and listening to podcasts.
  • Serve as back-up administrator for enterprise-grade social media management software platform with 40+ licensed users.
  • Seek out problems and experiment with the best approach to solve them and get solutions implemented.
  • Work collaboratively and use focus and discretion in a high-pressure, fast-paced, deadline-driven, team-oriented environment.
  • Being on-call for crises response as needed including being on point for social listening as needed for sensitive issues and communications.
  • Other duties as assigned.

 

Provides Work Direction

The Social Media Manager and Assistant Director, Social Media positions will supervise several (varies from 3-8) social media interns throughout the academic year as well as the summer to scale support for all the various events, marketing initiatives and projects. Train and help develop interns' skill set, understanding of marketing and social media strategy and more.

The diversity of workload requires leadership, flexibility, confidence, efficiency, and attention to detail, accuracy, and the ability to prioritize tasks and meet deadlines for a wide variety of assignments. This position requires tact, diplomacy and a high level of confidentiality in dealing with members of the university community and media representatives.

 

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.

1. Knowledge

  •  Understanding and appreciation of the vision and values of a Jesuit, Catholic educational mission.
  • Knowledge of higher education marketing and communication practices.
  • Advanced knowledge and understanding of social media platforms and how they can be deployed in different scenarios.
  • Knowledge of social fundraising campaigns and development social media trends.
  • Demonstrated experience in handling complex communications challenges, with strong communication skills.
  • Understanding of technology as a means to achieve business results including video production and editing, social media platforms, graphic design and desktop publishing tools, native social and Google analytics, and other relevant technologies.
  • Technical proficiency combined with calm, professional demeanor to support livestreams and webcasts with senior leadership.
  • Strong customer service orientation and commitment to deliver innovative, high-quality stories that gain positive results via social media channels.

2. Skills

  • Outstanding interpersonal skills and the ability to represent University Relations at a high level with media partners, executive leadership and the university community.
  • Exemplary oral and written communication skills.
  • Excellent computer skills including digital image and video manipulation and web-based research.
  • A working knowledge of Adobe's Creative Cloud, specifically Photoshop, Illustrator, Lightroom, and Premiere. Advanced knowledge of Final Cut Pro is acceptable.
  • Organizational and project management skills and an innovative approach to problem solving.
  • Must be goal-oriented and a self-motivated individual who can demonstrate accountability, initiative, creativity and focus in a rapidly changing and intellectually stimulating environment.
  • Demonstrate sound judgment in situations requiring independent decision-making and in handling confidential and sensitive material.
  • Results-oriented, enthusiastic, resourceful, creative, with a can-do attitude.
  • Excellent branding and communications skills to connect and engage with SCU key audiences.

3. Abilities

  •  Demonstrate initiative and creativity by assisting the Director, Social and Emerging Strategy in consistently generating new ideas and developing strong, relevant social content.
  • Ability to help in assessing social media activities and performance, identify strategic opportunities, and develop effective programs to advance departmental and institutional objectives.
  • Ability to contribute to a collaborative, ethical, and professional team environment.
  • Demonstrated sound judgment in situations requiring independent decision-making and in handling highly confidential and sensitive material.
  • Ability to manage time and workload to multitask and achieve goals in a deadline-driven environment while maintaining strong attention to detail, on an on-going basis.
  • Ability to take initiative, present options, and anticipate outcomes; to work with both urgency and calm; the ability to juggle multiple projects simultaneously; flexibility.
  • Willingness to occasionally work during nonstandard business hours.

4. Education/Experience

Assistant Director, Social Media

  • Bachelor's degree required. A degree in marketing and/or communications is preferred.
  • Five to six years of marketing, media relations, communications experience preferably in higher education.

Social Media Manager

  •  Bachelor's degree required. A degree in marketing and/or communications is preferred.
  • Three to five years of marketing, media relations or communications experience, preferably in higher education environment.

 

Physical Demands

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.

  • Considerable time is spent at a desk using a computer terminal.
  • May be required to travel to other buildings on the campus.
  • May at times require physical labor.
  • Will have occasional evening and weekend responsibilities for assistance with media and the university's emergency communication needs.
  • Meeting with external constituents at off-campus locations including other offices, restaurants, and other private and public venues.

Work Environment

The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.

  • Typical office environment
  • Mostly indoor office environment
  • Offices with equipment noise

 

Additional Information

Position Type:Regular

Salary Range:  Social Media Manager $58,520.00 - $67,260.00 Assistant Director, Social Media $66,600.00 - $78,300.00

Pay Frequency:Annual

 

To view the full job posting and apply for this position, go to https://apptrkr.com/1966149

 

About Santa Clara University

Santa Clara University is a comprehensive Jesuit, Catholic university located in California's Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master's, Ph.D., and law degrees.

Distinguished by the highest retention rate and ranked second among all master's universities in the West by U.S. News and World Report, Santa Clara University is California's oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.

Santa Clara University is an Equal Opportunity/Affirmative Action employer, committed to excellence through diversity and inclusion, and, in this spirit, particularly welcomes applications from women, persons of color, and members of historically underrepresented groups. The University will provide reasonable accommodations to individuals with a disability.

Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website at http://www.scu.edu/cs/. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.

 

 

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Requirements

  • Start Date: No Start Date
  • Education: Bachelor's Degree Required
  • Work Experience: 5 - 7 years
  • Part/Full Time: Full-Time

Contact / Additional Information