Student Affairs



Central Michigan University

Mt Pleasant, MI United States

The Associate Director of Web Strategy manages the university's external-facing website, providing strategic editorial direction on content, expertise and guidance on optimization and end-user experience, and participation in CMU's web governance and leadership for the division's web strategy and analytical team. This position will oversee key pages, processes and standards for CMU's web presence, and collaborate with various stakeholders throughout the university to ensure a robust and user-friendly web presence, with an eye toward constant optimization. The Associate Director of Web Strategy also will lead the collection and analyzation of metrics across all digital platforms, providing critical, actionable data for the integrated marketing team, University Communications and the university at large.

Bachelor's degree from an accredited college or university in marketing, communication or related field.
Prior professional experience working with a content management system or digital experience platform with a content architecture supporting a large scale we presence.
Prior experience working with a content management
Familiarity in synthesizing various data to optimize end-user experience.
Working knowledge of all applicable marketing industry analytics including, but not limited to conversion rate optimization (CRO) and search engine optimization (SEO) strategy.
Experience leading large-scale and complex web Strategy and projects.
Demonstrated understanding of best practices, standards and current trends in web/mobile design including responsive web design and accessibility.
Supervisory experience.

"CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see"

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  • Start Date: No Start Date
  • Education: Bachelor's Degree Required
  • Work Experience: 2 - 4 years
  • Part/Full Time: Full-Time

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