Student Affairs

Project CEO: Building Career Competencies Into Student Leadership Programs

Duration: 1 hour
Facilitator: Dr. Adam Peck
Price: $98.00

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Those in student affairs know the challenges of explaining to others what we do. Our colleagues in academic affairs often suffer from significant misconceptions about student affairs. These misconceptions can paint student affairs as separate from or even a distraction to learning. We have to prepare ourselves to refute these dangerous myths. In the recent book, "Contested Issues in Student Affairs," Marcia Baxter Magolda and Peter Magolda pose the question, "How does the perception that learning takes place exclusively in the classroom persist?"

The presenter has been at the forefront of a national movement to design and measure learning experiences that focus on building career competencies into a wide variety of cocurricular experiences. He is the principle investigator of the Project CEO national study which has been completed by more than 16,000 college students. He will draw upon this research throughout the webinar and provide practical applications for this work.

This session will provide evidence of student learning outside of the classroom and help participants learn to tell their own student learning story to others.


  • Express more confidence in their ability to articulate what students gain from their involvement in co-curricular experiences.
  • Be exposed to data from a recent national study on outcomes from co-curricular experiences conducted by the presenter.
  • Be able to determine three statistics specific to their institution that will help them tell their story to others.


  • Entry-level student affairs professionals
  • Mid-level student affairs professionals
  • Senior-level student affairs professionals
  • Student affairs professionals who report to academic affairs


Dr. Adam Peck has served as Assistant Vice President and Dean of Student Affairs at Stephen F. Austin State University in Nacogdoches, Texas since 2008 and has been a student affairs practitioner for more than 20 years. He currently serves as President for the Texas Association of College Personnel Administrators (TACUSPA) and as State Director for Texas of the National Association of Student Personnel Administrators (NASPA). He has previously served as Chair of the Texas Deans of Students Association. His book, "Project CEO: Demonstrating the Impact of Cocurricular Experiences on the Skills Employers Demand" is being published by NASPA Press and will come out in early 2017. He is the author of more than twenty scholarly articles, five book chapters and has presented more than seventy-five national and international webinars.

He earned a Bachelor of Arts in Theater from Lewis University, a Master of Arts in Speech Communication from Southern Illinois University at Edwardsville and a Doctor of Philosophy in Educational Administration from The University of Texas at Austin.

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