Student Affairs

Creative Ways to Get People to Your Events – The Barnum Methodology

Duration: 1 hour
Facilitator: Dr. Charles Hueber
Price: $98.00

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In a world of digital media and information overload, what are programmers on campus doing to attract students to their events? This webinar will examine and explore the creative ways American showman PT Barnum attracted people to his events, and how these concepts can be applied to our own advertising on campus. In addition we will introduce five methods of marketing that can help student affairs professionals and student leaders increase attendance and have fun in the process.


  • Understand the challenges to marketing to an increasingly digital generation.
  • Examine the creative advertising methods of PT Barnum
  • Better understanding the need for more creative marketing
  • Be introduced to five marketing strategies


  • Residence Life Programmers
  • Greek Life
  • Student Activities Staff
  • Administrators


Dr. Charles Hueber is currently the Dean of Students at Schreiner University. He has worked in higher education for over 15 years at Trinity Valley Community College, Georgia Southern University, and Stephen F. Austin State University. He has served as a speaker and consultant to a variety of universities and businesses in leadership development, customer service and social integration. He has also published numerous articles on leadership, school spirit, and marketing. His main research interest lies in social integration and its impact on college success. He has helped to develop multiple transition camp programs around the country and has long been an advocate for spirit and traditions programming.

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