Creative Marketing: The P.T. Barnum Method
Duration: 1 hour
Facilitator: Dr. Charles Hueber
If you have watched the popular musical “The Greatest Showman” starring Hugh Jackman, you were introduced to the American showman P.T. Barnum. His shows were spectacular, but what set him apart was his ability to attract crowds and market his events. In a world of digital media and information overload, what are programmers on campus doing to attract students to their events? This webinar will examine and explore the creative ways Barnum attracted people to his events, and how these concepts can be applied to our own advertising on campus. In addition we will introduce five methods of marketing that can help student affairs professionals and student leaders increase attendance and have fun in the process.
- Participants will understand the challenges to marketing to an increasingly digital generation
- Participants will be examine the creative advertising methods of PT Barnum
- Participants will have a better understanding the need for more creative marketing
Who Should Attend:
- Residence Life Programmers
- Greek Life
- Student Activities Staff
Dr. Charles Hueber is currently the Chief Student Affairs Officer and Dean of Students at Schreiner University. Dr. Hueber studied Barnum in graduate school and wrote his Master’s thesis on Barnum’s unique methods of advertising. He has worked in higher education for over 15 years at Trinity Valley Community College, Georgia Southern University, and Stephen F. Austin State University. He has served as a speaker and consultant to a variety of universities and businesses in leadership development, student activities assessment, customer service and social integration. He has also published numerous articles on leadership, school spirit, and marketing.