Webinars and Online Courses
36. Marketing Your Department with Social Media
Date/Time: Available as a Webinar Replay
Duration: 1 hour
Presenters: Dr. Scott M. Helfrich
Social media has become a new strategy for higher education institutions to market to prospective college students. Additionally, student life administrators are beginning to embrace social media as a way to market the multitude of student life programs and services that are available on our campuses. This webinar will teach college and university student affairs administrators how to utilize social media as a means of marketing and promoting their particular student life departments.
WHO SHOULD ATTEND:
- Participants will learn how to utilize Facebook, Twitter, and blogs to promote their department.
- Participants will learn how to engage their target audience to help market their department.
- Participants will learn strategies for incorporating promotions into their social media marketing.
- Participants will see various examples of social media marketing campaigns used by various student life departments.
Dr. Scott M. Helfrich
- Student Life Staff
- Residence Life Staff
- Greek Life Staff
- Student Government Advisors
- Club & Organization Advisors
- Career Services Staff
- Continuous Improvement Staff
- Senior Student Affairs Officers
has been a full-time, higher education professional for the past 12 years and has presented nationally and internationally since 1994. He has been published in the Journal of College Student Development, Student Leader Magazine, Programming, and has been a training module developer, writer, and speaker for various colleges & universities, online companies, and professional organizations. Dr. Helfrich is also an elected directorate member for ACPA's Commission for Housing and Residential Life. He is a guest blogger on the Huffington Post College, the Student Affairs Collaborative, and is the creator of the studentlifeguru.com blog. Dr. Helfrich is also a Managing Partner of Student Life Consultants. He earned his doctorate (D.Ed.) in 2011 from the higher education program at the Pennsylvania State University.
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